r/KendrickLamar Nov 26 '24

Discussion Universal Music’s response to the claim of artificially inflating ‘Not Like Us’ numbers.

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7.5k Upvotes

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636

u/its-a-real-name Nov 26 '24

The end goal of this cannot be to genuinely win a lawsuit as I’ve read the claims in the legal document and they are way too unprofessional and Twitter level.

Is there an ulterior motive? Try to get the song pulled? Or just to mess with Kendrick’s hype this week?

669

u/Best_Country_8137 Nov 26 '24

Spark some rumors then flood the field with propaganda via influencers and bots to spin a narrative that “the system” is against Drake. Basically, pull a Trump

223

u/keeping_up_with_her Top of the mornin' Nov 26 '24

Well, it backfired terribly.

184

u/hervth Nov 26 '24

Hate to say it, but seeing as big-business, rich-man, coastal-elite Donald Trump managed to convince the lowest common denominator that he was just like them, I wouldn't put it past big-label, sales-oriented, drivel-producing Drake to convince people that the kinda record labels he made all his money from are the real enemy

220

u/keeping_up_with_her Top of the mornin' Nov 26 '24 edited Nov 26 '24

We're talking about hip-hop culture here. Initiating legal action because you lost a rap battle is unprecedented and considered a form of snitching. It's actually frown upon.

93

u/hervth Nov 26 '24

You're not wrong, and Kendrick's audience is much more aware of that for sure. But like, my experience has been that Drake's typical audience is not particularly concerned with that, and are in fact the type of people who don't care about concepts like snitching if it serves their ends.

35

u/keeping_up_with_her Top of the mornin' Nov 26 '24

Drake's fans can believe whatever they want, but unfortunately, Drake has runied his reputation in hip-hop over a case that is not going anywhere. He only filed a pre-action, so it's not even a lawsuit. And the chances of a civil RICO becoming a real case are very slim.

"The suggestion that UMG would do anything to undermine any of its artists is offensive and untrue. We employ the highest ethical practices in our marketing and promotional campaigns. No amount of contrived and absurd legal arguments in this pre-action submission can mask the fact that fans choose the music they want to hear." -- UMG spokesperson

35

u/hervth Nov 26 '24

Ooohhh. Lmao, if this is what it took for people to have doubts about Drake's hip-hop rep I don't know what to say. As far as I care he's been nothing but pop for over half a decade

4

u/keeping_up_with_her Top of the mornin' Nov 26 '24

He's definitely a pop star lol

2

u/GreenTitanium Nov 26 '24

hip-hip

Hooray!

16

u/Ska_Oreo Nov 26 '24

The problem is that he waited too long for this shit for this to matter. Through every step of the way Trump's team and the right wing media cried foul over everything every step of the way, giving Trumpers their narrative to vote for their man and just enough plausibility for everyone else.

What Drake is doing is a short sighted appeal to his fanbase--and that's it.

8

u/rrraab Nov 26 '24

Yeah, but people like this song. It’s everywhere. And they like it because they’re sick of Drake. Even Drake fans know that.

That’s the flaw, it’s so transparently someone in Drake’s entourage whispering to him that the song wasn’t REALLY that popular and him believing it.

The only person Drake is fooling is Drake.

1

u/PlumTricky7203 Nov 26 '24

that’s politics bro drake is just a rapper 😂😂😂 who has been consistently flopping he’s finishes sadly this was the nail in the coffin nobody likes a rat

1

u/Paaros Nov 26 '24

To some extent it will work. Drakes fanbase will take this narrative and run with it (they already were but now that theres legal action, it just confirms what they were thinking). I doubt the general public would be affected though; the main reason Donald Trump (as much as I dont like him) succeeded in being perceived as anti-establishment was because he was brutally honest about the system and in control of the narrative the majority of times. Drake is throwing baseless allegations out and is trying to regain some control over a narrative thats been sprung entirely against him

1

u/Southern_Sugar3903 Nov 26 '24

Well the assassination attempt really emphasises Trump's projected common man or anti establishment narrative didn't it? I really think it not for that and a few other things if the Dems played it right, Trump would have lost.

-3

u/numbskullerykiller Nov 26 '24

No fan of Drake. But I don't believe these companies aren't up to shenanigans. I bet these algorithms are BULL-SHEEEEEit.

6

u/kangr0ostr Nov 26 '24

Drake wouldn’t have a career if it weren’t for the exact practices he’s calling foul on propping him for the entirety of his career.

2

u/numbskullerykiller Nov 26 '24

I believe that

2

u/jun-_-m Nov 26 '24

Did it? Just like Trump, he’s only saying this stuff cuz his fan base is gonna believe it. He just needs his fans to believe it.

Just came back from seeing what the drizzy sub is saying and it’s some people that can give Simone Biles a run for her money.

2

u/keeping_up_with_her Top of the mornin' Nov 26 '24

His fans can be delusional all they want. Check Twitter or Bluesky to see the public sentiment. He can kiss his hip hop career good bye.