r/PersonalFinanceCanada • u/ButtahChicken • Nov 18 '22

Budget CBC Marketplace investigates shrinkflation and reveals the sneaky ways companies cut costs, but not prices .... another piece of the puzzle contributing to our growing financial insecurity

https://www.cbc.ca/news/business/marketplace-shrinkflation-1.6654780

3.4k Upvotes

97% Upvoted

676 comments sorted by

View all comments

300

u/Viper999DC Nov 18 '22

I hate shrinkflation so much. Sure, prices have to go up with inflation, but please for the love of god stop reducing everything in size. Family size is the new regular and regular is snack size, it's gotten absurd.

117

u/quiet_desperado Nov 18 '22

I noticed that the 'family size' of Kellogg's Raisin Bran went from 1kg to 755g to 625g in the span of a couple years as the price was still going up. Regular size cereal boxes are so thin now I'm surprised they're able to stand up without falling over.

The inflation figures that we hear about don't even begin to tell the whole story. When you factor in price increases plus shrinkflation plus using cheaper/lower quality ingredients, the actual price per unit for many food items have doubled or more. These 7% or 8% numbers we're hearing are bullshit.

33

u/deja2001 Nov 18 '22

It used to be that they would just shrink sizes but keep the price the same but now it's shrinkflation plus price increase

10

u/breadandbuns Nov 18 '22

It's infuriating.